Most prospective buyers spend lots of time online looking at photos and videos of houses. It is my job to help sellers show off their homes in exciting new ways. More than 80% of homebuyers last year found their new homes online. I work with my clients to ensure that their homes have great “screen appeal,” which starts with two pieces of advice: walk through your home as if you’re seeing it for the first time and decide what you can do to neutralize the color palette and maximize space.
To optimize your home’s screen appeal, and increase the number of inquiries and showings, I advise my clients to do the following:
Here are a few ideas:
1. Let’s use the most up-to-date technology, including 360 degree professional photography, video, Zillow 3D tours, social media advertising, and put comprehensive listings on multiple platforms and websites.
Bob Miller is an Associate Broker with 10 years of real estate experience as well as 15 years of service as a former Lake Placid School Board member, and is currently a 3-time elected Town Councilman in Lake Placid.